To further narrow down to the top 10 ideas, we took a gut feeling approach to dispose of a few ideas. These concepts tended to lack originality, feasibility, or did not tie back well with our research findings.
In order to better understand our top ten ideas, each team member wrote a user scenario for two of the concepts. We then shared these scenarios with each other through story-telling and bodystorming. After every story, we made sure to provide feedback on each concept including what we liked, disliked, and were confused about. Through discussion and dot-voting, we narrowed down to our top five ideas.
![](https://cdn.prod.website-files.com/64474d5bb0928a26442a5e2d/649a8cf4d0a1ee8984d0458e_Storytelling_for%20export.png)
We wrote out scenarios for each concept and story-told them to each other. Every other teammate wrote feedback as they listened.
To narrow down, I proposed that we use design principles to guide our down-selection. We wanted whatever we designed to uphold the following attributes:
design principles
- Increase confidence through certainty
- Seamless and efficient
- Uphold user agency
- Easy and obvious
For each of the top five ideas, we marked down which design principles we thought the idea encapsulated. While we were able to eliminate the ideas that met fewer design principles, we were left with a tie between two ideas. We dot-voted once again to pick the top idea. While the idea we chose had a majority vote, there was disagreement. I guided my team to think about choosing an idea with a narrower scope. After hours of discussion, debate, and ultimately compromise, we landed on the top idea: a reservation system for overhead bins.